Project

Gauvain

About

Gauvain is a small luxury fashion brand working out of Berlin. Their fashion philosophy leans on letting customers create their own fantasy garments through modular customisation.

The task was to design an immersive shopping experience around this concept. With the website not just reflecting the idea behind the jacket, but really feeling like a extension of the core of the brand.

Alongside the usual product design process and tasks, this project involved art directing and crafting numerous 3D worlds, prototyping with code, and customising a CMS so the client could update different parts of the jacket with ease.

Credits

Working with Pizza Pizza (inc. Florian Moser, Julian Stahl, Fabian Greitemann, Kasia Grabiec-Clark, Arne Spremburg)