Project

LIONLABS

About

We worked with fire safety company LIONLABS to create a brand that not only captured visual energy, but portrayed an organisation that took safety seriously.

Our task involved translating the philosophies of safety design into a brand system. Everything had to be crystal-clear, so clarity and transparent messaging were a focus — after all, a logo doesn’t matter if there’s a fire.

Credits

Lead the branding and web design work with MAD (oversight from Jürgen Hassler & Sebastian Waters)